Magic Gaming’s Growth Tied to Basketball, Esports Crossover Strategy

Magic Gaming’s Growth Tied to Basketball, Esports Crossover Strategy

By: DANNI SANTANA

It’s peculiar to think of an esports team backed by a prominent NBA sports franchise as a startup. But that’s exactly what most teams in the NBA 2K League consider themselves. Case in point: Magic Gaming, the esports arm of the Orlando Magic.

The NBA 2K League, comprised of 23 teams, was founded in 2017 in the midst of what was a seismic shift in how investors and the sports business industry began to view competitive gaming. Its popularity is highly attributed to both millennial and Gen Z generations that grew up playing popular titles such as Call of Duty, League of Legends, and Overwatch.

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