Unilever’s AXE fragrance brand has been named the official men’s grooming partner of League of Legends esports’ global events. The multi-year deal covers the Mid-Season Invitational, All-Star Event, and World Championship—the latter of which began its group stage today. Financial terms were not disclosed. While specific activation details were not provided, the announcement described “a […]
The post AXE to Support Global League of Legends Events in Multi-Year Deal appeared first on The Esports Observer.
Published at Sat, 12 Oct 2019 15:22:19 +0000