By: Taruka Srivastav
32% of senior marketers claim to have invested in eSports in the last 12 months and that 78% expect to invest in the near future.
Nearly a third of multinationals in APAC are investing in eSports while more than a quarter have plans to invest in future. Furthermore, advertiser investment in eSports and gaming is set to rise massively across APAC.
Among the brands who have invested in video gaming in the last 12 months, the research showed investments are most commonly advertising on gaming platforms or within games themselves, or investments in eSports.