EA and esports: building an in-house revenue feedback loop

EA and esports: building an in-house revenue feedback loop

Joe Lynch has helped to broadcast the likes of WWE and Oprah to the world, tackled international broadcasting in China and more recently lent his skills to GoPro in the US.

A speaker at the “Entry into esports ROI and expectations” session at IBC, Lynch has been the head of broadcasting at EA for the past two years. The Rhode Island native is responsible for beaming the company’s esports events to the devices and screens of legions of fans worldwide.

The US games titan is currently investing heavily in airing its own programming and covering the breathless calendar of global esports events. Lynch’s background gives him an excellent perspective on the rapid evolution and progression that’s taken place in the esports sector, and how the company is capitalising.

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