FaZe Clan Partners With Burger King to Launch Vegetarian ‘Impossible Whopper’

Burger King promoted the launch of its Impossible Whopper through a partnership with FaZe Clan. Members of the FaZe Clan team regularly produce “challenge” videos, so Burger King was able to integrate a taste test into a partner’s existing content strategy. The partnership activation included a blind taste test of Burger King’s new plant-based Impossible […]

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Published at Thu, 08 Aug 2019 21:12:13 +0000