Pinnacle announces second $100,000 CS:GO esports tournament

By Tom Daniels

Esports bookmaker Pinnacle has announced that its second CS:GO Pinnacle Cup will commence on June 28th.

Dubbed the Pinnacle Cup II, the tournament will once again feature a $100,000 (~£72,020) prize pool and will use the same format as its first edition, which occurred in March this year.

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ESPL Signs Bollywood Star Tiger Shroff as its Official Brand Ambassador

ESPL Signs Bollywood Star Tiger Shroff as its Official Brand Ambassador

Bollywood actor and singer Tiger Shroff has been named the brand ambassador for India’s first franchise-based esports league, Esports Premier League. Financial terms of this new deal were not disclosed. One of the highest-paid actors in India, Shroff has starred in such hit Hindi films as the Baaghi film series, Munna Michael, Student of the […]

The post ESPL Signs Bollywood Star Tiger Shroff as its Official Brand Ambassador first appeared on The Esports Observer.

Published at Wed, 16 Jun 2021 07:27:42 +0000

KITKAT CHUNKY partners with Malaysian esports competition University e-League

KITKAT CHUNKY partners with Malaysian esports competition University e-League

Nestle-owned chocolate brand KITKAT CHUNKY has announced a partnership with Malaysian esports competition the University e-League. RELATED: KitKat extends LEC deal, partners with LCL and 12 ERLs As a result of the partnership, the chocolate brand has been named the main sponsor for the league’s 2021 season. Moreover, KITKAT CHUNKY will launch a campaign aimed […]
Published at Mon, 14 Jun 2021 22:00:41 +0000

London Esports appoints former West Ham CCO as Non-executive Director

London Esports appoints former West Ham CCO as Non-executive Director

UK-based esports organisation London Esports (LDN) has announced the appointment of Karim Virani as a Non-executive Director. The newly appointed director of LDN is largely known for his five-year tenure at Premier League football club West Ham United, where he was the team’s Chief Commercial Officer.  RELATED: London Esports unveils Kappa as kit supplier During his time at […]
Published at Fri, 11 Jun 2021 16:01:33 +0000

IGC launches Wild Rift Tournament in Brazil, partners with Razer

IGC launches Wild Rift Tournament in Brazil, partners with Razer

Immortals Gaming Club (IGC) has announced, through its gaming platform Gamers Club, a League Of Legends: Wild Rift Tournament. IGC also revealed that the event, called Conquest, will be sponsored by gaming peripherals brand Razer. RELATED: Intel and Acer announced as sponsors for IGC’s Pride Cup The Wild Rift Tournament, which features a prize pool of […]
Published at Thu, 10 Jun 2021 17:15:28 +0000

Diversifying esports revenue streams: how are teams making money?

Diversifying esports revenue streams: how are teams making money?

While valuations of esports organisations continue to soar and furrow brows worldwide, it’s a well-known fact that the fan monetisation of these groups is still leagues behind major sports clubs. The argument that economics in esports just work differently from their sporting counterparts is often overlooked. For example whilst esports organisations are hugely reliant on […]
Published at Wed, 09 Jun 2021 23:36:44 +0000

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